Kō-en Washi Tape
Sept 2021 - Dec 2021
Find an object, give a proposal on its need for improvement, and redesign a package for it. In the proposal, the redesign must:
Successfully compete with retail/national brands, considering the target market and usage.
Work in a system, which can apply to three SKUs across various product categories.
Have a brand identity that can work alongside the package.
Washi tape is a product that has deep connections to nature, and the production of washi paper is a traditional art form dating back to the 8th century. マスキングテープ “washi tape” refers to the fact that the tapes are made from traditional rice paper, and differentiates it from the typical masking tape you might find in the hardware store. Upon observation of current washi tape packages, most neglect these connections, and are simply wrapped in a plastic film in its original form. As consumers of washi tape vary in age, nationality and culture, there is a large demographic who is unaware of the tape’s origins. Kō-en was created in response to the lack of awareness surrounding this topic.